Turning your words into meaningful content that tells your business story
Do you struggle to find the time to write the content to market your services and products?
Do you have content ideas but don’t know how to put these into words?
What’s the difference between content writing and copywriting?
Are you in need of getting your content written but don’t know who you need to do it?
You are wondering whether you need a content writer or a copywriter?
Yes, content writing and copywriting is different.
The main difference is the purpose of your content.
Content writing is to educate and inform your target audience. Providing valuable information to them through words. You want to show your readers that you know your topic and build engagement with them.
Copywriting is writing words with a purpose to convert your reader into a potential customer. Whether that is subscribing to your mailing list and newsletter or taking the next step and making a purchase.
Easy to work with and provides great advice
We have loved working with Crystal! Being professional, organised and reliable, Crystal is so easy to deal with and always provides great advice. She prides herself on delivering great customer service with attention to detail – and in our experience, we have found this to be true! With her diverse skillset, I highly recommend Crystal to any business who needs copywriting, editing or marketing assistance. You won’t be disappointed!
Compelling and engaging content is the key ingredient to reaching and captivating your target audience.