Content Strategy & Writing
Content writing backed by strategy
Creating content without a strategy is like setting off on a road trip without a map.
Many businesses know they need website content, blogs, social media posts or email marketing, but they’re not always sure what content will have the biggest impact on their business.
That’s where I take a different approach. I don’t just focus on a single piece of content. I look at your business as a whole.
Before writing begins, I take the time to understand:
- your business goals
- your products and services
- your target audience
- your current digital presence including your Google Business Profile
- your existing marketing including lead generation and email marketing
By looking at the bigger picture, I can recommend content that supports your overall business objectives rather than simply filling a page with words.
I don’t just write words on a page.
I help you determine what content your business needs, who it needs to reach, and how it supports your overall marketing goals.
What is content strategy?
Content strategy is the planning process behind your digital content.
It helps answer questions such as:
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Who are we trying to reach?
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What problems are our customers trying to solve?
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What information are they searching for online?
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Which marketing channels should we focus on?
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What content should we create?
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How often should we publish content?
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How can we improve our online visibility?
Not sure what content your business needs?
Many business owners know they need to improve their online presence but aren’t sure where to start.
Let’s look at your business as a whole and create a content strategy that supports your goals, attracts your ideal customers and strengthens your digital presence.
Whether you need website content, blogs, email marketing, social media content or a complete content roadmap, I can help you create a clear path forward.
Once I understand your business and audience, I develop a practical content plan.
A content plan provides direction and ensures your content works together to support your business growth.
Your plan may include recommendations for the following:
Website improvements
Blog topics
Email marketing campaigns
Lead magnet suggestions
Social media content
SEO-focused content
I offer business content writing for a range of assets including:
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websites
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blogs
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featured articles
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newsletters
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email sequences
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brochures
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social media
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profiles
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editorials
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reports
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press releases
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travel guides
Embodies quality in everything she does
I’ve worked with Crystal for a little while now and she is such an amazing asset to my business, Smudge Digital, and my client work. Her attention to detail is incredible, as is all of her communication with me. I highly recommend Crystal for anything copywriting if you’re looking for someone who embodies quality in everything they do. I look forward to continuing to work with Crystal in the future.