Content Writing

Turning your words into meaningful content that tells your business story

Do you struggle to find the time to write the content to market your services and products? 

Do you have content ideas but don’t know how to put these into words?

What’s the difference between content writing and copywriting?

Are you in need of getting your content written but don’t know who you need to do it?

You are wondering whether you need a content writer or a copywriter?

Yes, content writing and copywriting is different.

The main difference is the purpose of your content.

Content writing is to educate and inform your target audience. Providing valuable information to them through words. You want to show your readers that you know your topic and build engagement with them.

Copywriting is writing words with a purpose to convert your reader into a potential customer. Whether that is subscribing to your mailing list and newsletter or taking the next step and making a purchase.  

Crystal Lobban Creative - laptop sitting on white desk with sunset background.
Photo of Crystal Lobban

Do you want a collaborative content writer?

As a small business owner, I know how overwhelming it can be to get all your tasks done to successfully market and manage your business. This is where I come in.

I bring my writing expertise and take your content writing tasks off your to-do list and put them on mine.

That means one less thing for you to worry about.   

I’m here to help grow your business by collaboratively working together to create focused and persuasive content to engage with your target market. Content that communicates what products and services you offer.

I offer business content writing for a range of assets including:

  • Orange tick in a circle.websites
  • Orange tick in a circle.blogs
  • Orange tick in a circle.featured articles
  • Orange tick in a circle.newsletters
  • Orange tick in a circle.flyers
  • Orange tick in a circle.brochures
  • Orange tick in a circle.pamphlets
  • Orange tick in a circle.profiles
  • Orange tick in a circle.editorials
  • Orange tick in a circle.reports
  • Orange tick in a circle.press releases
  • Orange tick in a circle.travel guides

Easy to work with and provides great advice

We have loved working with Crystal! Being professional, organised and reliable, Crystal is so easy to deal with and always provides great advice. She prides herself on delivering great customer service with attention to detail – and in our experience, we have found this to be true! With her diverse skillset, I highly recommend Crystal to any business who needs copywriting, editing or marketing assistance. You won’t be disappointed!

Rachel Murphy

Owner, New Life Marketing

Compelling and engaging content is the key ingredient to reaching and captivating your target audience.

Are you ready to start working with a content writer?