Website Copywriting Packages

Ready to make your business shine online?

Watch your business grow with clear, compelling content that resonates with the right people.

Photo of Crystal Lobban standing in front of a plant with white flowers.

HOW IT WORKS

WHAT’S INCLUDED

WHO IT’S FOR

TESTIMONIALS

FAQ

PRICING

Not sure what to write for your website or simply don’t have time?

How many times do you say to yourself ‘I need to get my website done but I don’t know where to start or even have the time’?

I’m sure plenty of times.

I get it. Sometimes you just get stuck staring at a blank page so you procrastinate and put it at the bottom of your ‘to-do’ list. But the thing is that without an online presence people won’t know who you are, what you do and why you can help them.

The solution? Invest in one of my website copywriting packages and have your website content written for you. Content that is authentic and engaging which connects with your audience.

Choice of website package to suit your business

Experienced website copywriter

Collaborative approach

Friendly and professional

HERE’S HOW IT WORKS

Maybe this is your first time working with a website copywriter. I’m here to make the process as easy and smooth as possible for you. Below I have outlined my website copywriting process so you understand what lies ahead.

Imagine the relief of knowing your website content is all taken care of.

No more staring at a blank screen, second-guessing your message or stressing over the right words.

Instead, you can focus on what you love most about your business while your website starts working harder for you, attracting the right clients and clearly showcasing everything you have to offer.

WHAT’S INCLUDED IN YOUR PACKAGE

Up to 1 hour discussion time

Customised content

Two rounds of revisions

Search engine optimised content

Professional layout

Expert advice and tips

WHAT’S INCLUDED IN YOUR PACKAGE

Up to 1 hour discussion time

Customised content

Light blue speech bubble with pencil and two arrows below facing each other.

Two rounds of revisions

Dark blue piece of paper with pencil and settings icon.

Professional layout

Expert advice and tips

Search engine optimised content

WHO THESE PACKAGES ARE FOR?

All businesses.

That’s right, all businesses, no matter what industry. You can all benefit from website copywriting.

Digital content is what informs and educates your potential customers about what you offer. This is your online store operating 24 hours a day 365 days a year. Make it work for you while you sleep and enjoy life.     

ABOUT YOUR WEBSITE COPYWRITER

I’m Crystal and I have the knowledge and skills to grow your online presence through the power of words. Why? Because I’ve been on the journey before.

I know what it’s like to stare at a blank page. Wondering what words will help your business grow. That’s why I’ve invested in time and money to learn and develop the art of writing website content. Content that search engines will love and reward your business for. And words that will engage with your audience.

I’ve walked the path in many industries from accounting and auditing to agriculture, travel and marketing. And I’ve spent countless hours at the desk learning from the experts.

So how can I help you? I’ve created some website copywriting packages that will help you on your way. Whether you are starting out with brand new content or refreshing existing website content, one of these packages could be just what you’re looking for. And if one of these packages doesn’t fit the box, then a customised package just for you is an option.

I’ll work with you to find what suits your business best.

Let your website do the selling.

When you have your website content professionally written, you get so much more than just words on a page.

You receive clear, engaging copy that’s tailored specifically to your business, your voice and your ideal audience.

You’ll also receive SEO-friendly content that’s optimised to help your website get found in search engines, bringing more of your target audience right to your digital doorstep.

PROFESSIONAL ACCREDITATIONS

Bachelor of Commerce (Accounting and Law)

Diploma in Business

Diploma in Travel and Tourism

Certificate IV Marketing

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Endorsed by The Clever Copywriting Community badge
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CLIENT TESTIMONIALS

Love the way her writing suits our brand voice 

We have used Crystal Lobban Creative multiple times for agricultural blog posts and Crystal is always a pleasure to work with. She is knowledgeable about her subject matter and does her research into the topics she is writing about. We’ve always found that she will listen to our feedback and won’t push her own ideas if we don’t want them. We love the way her writing suits our brand voice.

AusCut

Marketing Department

Embodies quality in everything she does

I’ve worked with Crystal for a little while now and she is such an amazing asset to my business, Smudge Digital, and my client work. Her attention to detail is incredible, as is all of her communication with me. I highly recommend Crystal for anything copywriting if you’re looking for someone who embodies quality in everything they do. I look forward to continuing to work with Crystal in the future.

Laura Mudge

Smudge Digital

Very professional and extremely reliable

Crystal recently did some copywriting for me – an article and social posts for one of my clients. I found her easy to work with, very professional and extremely reliable. She’s a great writer and delivered both on-time and on-brief. I highly recommend Crystal to anyone looking for a copywriter or sub-contractor.

Amanda Ortlepp

Amanda Ortlepp Copywriting

YOUR INVESTMENT

FREQUENTLY ASKED QUESTIONS

Here are some answers to common questions about my website copywriting packages.

Do I need to have an existing website?

No. You can be starting from scratch or refreshing an existing website.

What information do I need to give you?

You need to provide me with a brief including your business background, project objectives, target audience, tone of voice, testimonials, photos and images. 

Do you build websites?

No, I don’t build websites. Even though I built my own website, I leave the building up to the website designer experts. I do understand website architecture so my content reflects that.

Do you load the content onto my website?

I write content in a copy deck that’s ready to go into your website. Either you or your website developer can copy the content straight into your design.

Are sales pages included in these website packages?

No. Sales pages can be added on at an additional cost. Sales pages are lengthy in-depth pages within your website with a purpose to sell.   

What pages should my website have?

At a minimum your website should have a home, about and contact page. For service businesses you should have a services page and for e-commerce businesses you should have a products page. There are other pages that you can include to enhance your website and its visibility to search engines.

What is SEO and why is it good for my website?

SEO stands for search engine optimisation. It means writing content that optimises your online visibility and helps with search engine ranking.

Why should I have blogs on my website?

Blogs are a good way to showcase your knowledge and skills. They allow you to build authority in your industry, help grow your audience and build brand awareness.

Do you write website content to increase AI visibility?

Yes. AI search tools and search engines prioritise helpful, well-structured content that answers real questions.

Creating clear and informative website content improves the likelihood that your business will be referenced in search results, AI summaries and AI platforms.

Can I build my own website package?

Absolutely. If these packages don’t suit your needs, you can build your own. Fill out the contact form on my website or send me an email and I will customise a package for you with a customised price.

FINE PRINT

Before commencing work on your website copywriting project, you’ll receive a proposal that outlines all inclusions and costs, along with terms and conditions.

These website copywriting packages exclude sales pages. They may be added at an additional cost.

YOUR INVESTMENT