Are you struggling with your digital content?

Not enough time or don't know what to write?

Let me take it off your 'to do' list.

Small business copywriter, content writer and digital marketer

I specialise in creating, building and growing digital content that builds brand awareness and grows your online presence.

As an experienced copywriter, content creator and editor, I craft custom content that tells your unique story and engages with your audience.

Do you need a small business copywriter?

What about a content writer?

Or is it someone with eagle eyes to edit and proofread that you need?


I help small businesses create, build and grow digital marketing assets

What can I do for your business?


I work collaboratively with you to write authentic and focused content to engage with your readers. I turn your words into meaningful content that tells your business story. Content that educates and informs your audience on a range of topics.  


As a freelance small business writer, I create compelling, connective and targeted content. Content that your customers relate to. I craft content for new startup businessses, rebrands and new products and services. 


Harvest words to grow your agricultural business. I create content for agricultural businesses using my real life farm experiences, my passion for writing and my extensive research skills, to help Australian agricultural businesses flourish.


As a travel content writer and copywriter, I create compelling, engaging and authentic travel stories to help travel and tourism businesses drive towards their destination of business growth. Take your audience on a journey through words.


I provide copy editing, structural editing and proofreading to businesses across Australia. I am your go-to editor and proofreader that has those exceptional eagle eyes you want. You can be certain that your editing project is in great hands.


Make sure your website is performing the way it should and is a healthy asset. Your website is one of your most valuable digital marketing assets. It is working hard 365 days a year, 24 hours a day, putting your business on show. 


Why not invest in a digital content package to take your content to the next level and grow your online presence.

Have website content, blogs and social posts bundled to help you on your way. This would be ideal for startup businesses or businesses that don’t currently have an online presence.

Already got website content but don’t have the time to grow it? No worries, there is a package for you too.

Imagine not having to worry about your digital content

Let me take your digital content marketing of your ‘to do’ list and watch your online presence grow.


  • Orange tick in a circle.I have the skills, knowledge and professionalism to drive business.
  • Orange tick in a circle.I am tertiary qualified in business and marketing.
  • Orange tick in a circle.I'm committed to helping small business owners.
  • Orange tick in a circle.I undertake regular professional development to stay up-to-date with the latest digital marketing.
  • Orange tick in a circle.I'm endorsed by The Digital Marketing Collective.
  • Orange tick in a circle.I'm endorsed by The Clever Copywriting Community.
  • Orange tick in a circle.I work with you, not only for you. It's your business after all.
  • Orange tick in a circle.I give you more time back by taking content writing off your hands.

Whether you need website copy, blog content, social media posts, email newsletters or other digital assets, I will collaborate with you to understand your goals, tone of voice and ideal customers, to bring your message to life.


Bachelor of Commerce (Accounting and Law)

Diploma in Business

Diploma in Travel and Tourism

Certificate IV Marketing

Member of The Digital Marketing Collective badge
Endorsed by The Clever Copywriting Community badge
Approved by The Digital Marketing Collective badge


Fantastic attention to detail

Crystal has been supporting my copywriting business since late 2021, proofreading blog posts and website content for both my clients and me. She is efficient, thorough and super easy to work with. Crystal demonstrates fantastic attention to detail and provides useful suggestions and revisions. I look forward to continuing to work with Crystal. 

Angela Pickett

Founder, Angela Pickett Copywriter

Love the way her writing suits our brand voice

We have used Crystal Lobban Creative multiple times for agricultural blog posts and Crystal is always a pleasure to work with. She is knowledgeable about her subject matter and does her research into the topics she is writing about. We’ve always found that she will listen to our feedback and won’t push her own ideas if we don’t want them. We love the way her writing suits our brand voice.


Marketing Department