Are you struggling with your digital content?
Not enough time or don't know what to write?
Let me take it off your 'to do' list.
Small business copywriting and digital marketing
I create, build and grow digital content that boosts your online presence, with a specialised focus on agriculture, small business and travel.
As an experienced small business copywriter and digital marketing specialist, I craft custom content that delivers authentic, focused content that engages with your target audience.
This gives you more time to focus on what you do best.
I help small businesses create, build and grow digital marketing assets
What can I do for your business?
WEBSITE COPYWRITING
Watch your business shine online with compelling and carefully structured content that speaks to your audience. I write authentic, connective and SEO-friendly content that tells your story and optimises your digital footprint.
WEBSITE REVIEWS
Make sure your website is performing the way it should and is a healthy asset. Your website is one of your most valuable digital marketing assets. It is working hard 365 days a year, 24 hours a day, putting your business on show.
AI CONTENT EDITING
Get your AI generated content edited by an AI content editor, someone who can align your content with your tone of voice and brand, as well as optimise it for search engines. You use AI and I’ll make it sound like you and your brand.
EDITING AND PROOFREADING
I provide copy editing and proofreading to Australian businesses. I am your go-to editor and proofreader that has those exceptional eagle eyes you want. You can be certain that your editing project is in great hands.
SPECIALTY WRITING
AGRICULTURAL COPYWRITING
Using my lived farm experience and passion for writing, I harvest words (no useless fluff) to grow your agricultural business online. Engaging, powerful and targeted content will help your rural business flourish.
SMALL BUSINESS COPYWRITING
As a small business copywriter, I create compelling, connective and targeted content. Content that your customers relate to. I craft content for new startup businesses, rebrands and new products and services.
TRAVEL WRITING
As a travel content writer, I create compelling, engaging and authentic travel stories to help travel and tourism businesses drive towards their destination of business growth. Take your audience on a journey through words.
DIGITAL CONTENT PACKAGES
Why not invest in a digital content package to take your content to the next level and grow your online presence.
Have website content, blogs and social posts bundled to help you on your way. This would be ideal for startup businesses or businesses that don’t currently have an online presence.
Already got website content but don’t have the time to grow it? No worries, there is a package for you too.
Imagine not having to worry about your digital content.
Let me take your digital content marketing of your ‘to do’ list and watch your online presence grow.
5 Step DIY Website Review
Does your website need a health check? If you’re ready to boost your site’s effectiveness without hiring a professional just yet, this checklist is for you. It walks you through simple, actionable steps to make your website shine and work harder for your business.
The Practical AI Content Checklist
Use AI confidently without damaging your brand. This checklist is a simple, structured guide you can use every time you create AI-generated content. It’s not complicated. It’s not technical. It simply helps you add your human touch.
WHY SHOULD YOU WORK WITH ME
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I have the skills, knowledge and professionalism to drive business.
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I am tertiary qualified in business and marketing.
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I'm committed to helping small business owners.
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I undertake regular professional development to stay up-to-date with the latest digital marketing.
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I'm a member of the Digital Marketing Collective.
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I'm endorsed by The Clever Copywriting Community.
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I work with you, not only for you. It's your business after all.
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I give you more time back by taking content writing off your hands.
Whether you need website copy, blog content, social media posts, email newsletters or other digital assets, I will collaborate with you to understand your goals, tone of voice and ideal customers, to bring your message to life.
PROFESSIONAL ACCREDITATIONS
Bachelor of Commerce (Accounting and Law)
Diploma in Business
Diploma in Travel and Tourism
Certificate IV Marketing
CLIENT LOVE
Fantastic attention to detail
Crystal has been supporting my copywriting business since late 2021, proofreading blog posts and website content for both my clients and me. She is efficient, thorough and super easy to work with. Crystal demonstrates fantastic attention to detail and provides useful suggestions and revisions. I look forward to continuing to work with Crystal.
Love the way her writing suits our brand voice
We have used Crystal Lobban Creative multiple times for agricultural blog posts and Crystal is always a pleasure to work with. She is knowledgeable about her subject matter and does her research into the topics she is writing about. We’ve always found that she will listen to our feedback and won’t push her own ideas if we don’t want them. We love the way her writing suits our brand voice.