Website Reviews

Wondering why your website is not being found by Google?

Get your website reviewed to see what’s not working and what can be improved?

Website ready for review sign with cranes, scaffolding and a bulldozer.







Is your website healthy?

It’s not only the copywriting that’s important – it’s also making sure your website is performing effectively and efficiently.

Your website is one of your most valuable digital assets. It is working hard 365 days a year, 24 hours a day, putting your business on show.

Search engines need to find your business to show it off.​

First impressions count so it’s important to have your website reviewed from time to time. Just like a car that needs a grease and oil change, your website needs to feel the love too.

Choice of website review package

Collaborative approach

Experienced website reviewer

Friendly and professional

When did you last review your website?

A website is a huge asset, both financially and in time. Once your website is built, you want your website to work for you. It’s time consuming to check that all the technical bits and bobs that you often don’t think about, are in great shape.  

That’s where a website reviewer comes in and gives it a check over.

Let me take your website and review it to ensure it is at its healthiest.

Just like humans, websites need to have their health checked too. 


Maybe this is your first time working with a website reviewer. I’m here to make the process as easy and smooth as possible for you. Below I have outlined my website review package process, so you understand what is ahead.


It's time to review your website

Your website review will include:

  • Orange tick in a circle.A review of the page structure, menu, URL's and call-to-actions.
  • Orange tick in a circle.A check to ensure all links are working correctly and pointing to the correct destination.
  • Orange tick in a circle.A fundamental on-page SEO review including checking title tags, meta descriptions, image file names, image alt tags, load time and mobile friendliness.
  • Orange tick in a circle.A review of your content, checking for any typos, grammatical issues and format inconsistencies.
  • Orange tick in a circle.A comprehensive report for you and/or your website developer outlining recommendations and identifying any broken elements.


All businesses.

That’s right, all businesses, no matter what industry.

You can all benefit from a website review package. Website elements can break without you knowing, so it’s important to review your website from time to time.


Photo of Crystal Lobban standing in front of a plant with white flowers.

I’m Crystal and I have the knowledge and skills to grow your online presence through the power of words and a carefully crafted website. Why? Because I’ve been on the journey before.

Are you wondering why Google doesn’t rank your website? This can be a result of numerous factors from poor quality content and broken links to missing key elements for search engine results. That’s why I’ve invested in time and money to learn and develop the art of writing digital content and to understand website architecture. Content that search engines will love and reward your business for. And importantly a user friendly website that will attract an audience.

I’ve walked the path in many industries from accounting and auditing to travel and marketing. And I’ve spent countless hours at the desk learning from the experts.

So how can I help you? I’ve created three website review packages that will help you on your way. Have a professional guide you to a healthier website.

Crystal Lobban Creative - laptop sitting on white desk with sunset background.

Ensure your website keeps up-to-date with its health checks. 


Bachelor of Commerce (Accounting and Law)

Diploma in Business

Diploma in Travel and Tourism

Certificate IV Marketing

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Clear, thorough and thoughtful

Crystal’s proofreading is clear, thorough and thoughtful. Her turnaround time is quick and she is a pleasure to work with. I will definitely be engaging her services again.

Tania Tsatralis

Tania Tsatralis Health and Medical Writer

Fantastic attention to detail

Crystal has been supporting my copywriting business since late 2021, proofreading blog posts and website content for both my clients and me. She is efficient, thorough and super easy to work with. Crystal demonstrates fantastic attention to detail and provides useful suggestions and revisions. I look forward to continuing to work with Crystal.

Angela Pickett

Angela Pickett Copywriter



Here are some answers to common questions about digital content marketing and my packages.

What information do I need to give you?

Not much. You need to provide me with your website URL. A list of keywords that you would like to rank for would be handy. And of course your contact details.

Do you build websites?

No, I don’t build websites. Even though I built my own website, I leave the building up to the website designer experts. I do understand website architecture so my content reflects that.

Do you load the content onto my website?

No. I provide a report for you or your website developer who can action the recommendations.

What is SEO and why is it good for my website?

SEO stands for search engine optimisation. It means writing content that optimises your online visibility and helps with search engine ranking.

What are call-to-actions?

A call-to-action is a button that leads a reader to take their next step. It could include a link to your contact page or a payment link.

What is an on-page SEO review?

It is a review looking at the elements that are live on your website. Elements that are seen by your audience and elements that search engines will see.

What’s the difference between a title tag and a meta description?

A title tag is the title of your website page, whereas the meta description is what describes its contents. There are certain ways to structure these so that they are optimised for search engines.  


Before commencing work on your website review package, you’ll receive a proposal that outlines all inclusions, package price, terms and conditions.

These website review package prices are based on a website of up to 8 pages.