Travel Writing

Travel to your destination with a travel copywriter and travel content writer

As a travel copywriter and content writer, I create compelling and authentic travel stories to help travel and tourism businesses head towards their destination of business growth.

Creating engaging and real life content for Australian travel businesses is my forte. 

Drive your potential customer's to your business and travel destination

I have been fortunate to have travelled to many places across the world and here in Australia.

From the beaches to the outback deserts, Australia has so much to offer. 

Travel has made my life experiences richer.

I combine my love for travel, my own travel experiences, my passion for writing and my extensive research skills, to help businesses tell people what they offer, sell their destination and ultimately boost bookings. I help steer your customers towards you. 

Are you involved in one of the following businesses?

Travel operators

Travel agencies

Hotels / Motels

Tourism experiences

Tour companies

Tourism organisations

Travel magazines

Tourist information centres

Tour guides

Have you said to yourself:

How can I stand out from the rest of the industry to make my business a magnet for travellers?

How can I advertise my tours to boost business?

How can I attract more guests to my hotel?

How can I write words to provide engaging descriptions and itineraries for the tours I have designed?

A travel copywriter is what you need.

Travel Writer, Crystal Lobban, sitting in the Yukons in Canada with an emerald green lake in the background.

Tell your story to elevate your travel brand

A travel copywriter and content writer can write the words to tell your business story. Elevate your business with the right words.

Words that connect with readers and makes them hungry for an experience.

Words that make the reader want to book then and there.

And words that make readers hear the sounds and breathe the air as if they are already at the destination.

Travel Writer, Crystal Lobban at the Cliffs of Moher in Ireland.

Travel makes your life experiences richer.

Travel Writer, Crystal Lobban, at the Roman Ruins in Rome in Italy.

Take your audience on a journey with captivating content

The outback, the beaches and everything in between – Australia has such a vast landscape to explore and endless experiences that makes it hard for a traveller to choose.

* Sitting at an outback pub quenching your thirst with a cold frothy beer.

* Soaking up the warmth of the sunshine listening to the rolling waves and rustling palm fronds.

* Bouncing around in the back of a 4WD navigating river crossings, rocks and tree branches.

* Enjoying the scenery from the comfort of your luxury reclining coach seat.

* Dining on mouth-watering cuisine beside the sparkling waters of a resort lagoon pool. 

Is this what you want your potential customers to read, but don’t know the words to use?

Travel Writer, Crystal Lobban wearing a beanie and coat at Lake Louise in Canada with snowflakes falling.
Travel Writer, Crystal Lobban, standing on a rock at Te Mata Peak in New Zealand with the sun setting behind.
Travel Writer, Crystal Lobban, overlooking the Mediterranean Sea in the French Riviera.

Absolute pleasure to work with

Crystal is a great writer. It has been an absolute pleasure collaborating with her and reading her stories. I would 100% recommend her.

Gabby Oyarzun

Founder, Life Lovers Magazine

Understanding what guests want and how to engage with them by tapping into the minds of travellers, is an imperative tool for effective travel copywriters.

Are you an organisation that wants to advertise a region instead of one business? No problem – I can write destination guides too.

I write content for a variety of digital marketing materials including websites, blogs, brochures, travel newsletters and business PowerPoint presentations.