We’ve all heard about the ever-evolving artificial intelligence (AI). The world is rapidly advancing in the world of technology. You may say to yourself, well AI can write my digital content. I don’t need a copywriter. Well, AI may help, but it cannot replace a human...
Crystal Lobban
5 reasons to work with a small business copywriter
Are you struggling to find time to write content for your website? Do you need someone to write regular blogs or newsletters? Finding time to market your business is hard these days. As small business owners, we are responsible for wearing all hats ourselves –...
5 ways to boost your business in today’s digital world
Are you thinking of starting your own small business and wondering how to get customers? Have you recently started your business, but no-one knows who you are and what you do? Are you wanting to boost your digital presence and don’t know where to start?A digital...
What colour should I choose for my business branding?
Are you thinking of starting your own small business? Or are you about to undergo a rebrand. Both projects will entail decision making around the topic of brand colour. When I commenced my new small business, I needed to make some big decisions surrounding my...
How should I structure my small business website?
When I commenced my new small business I knew that I would need a website. I’d never built one before but knew that I wanted to try and build it myself. I did a lot of research and taught myself. Let me say, it doesn’t happen overnight. I made a basic website to get...
What is copywriting and how can it work for you?
Have you heard someone say they are a copywriter and thought to yourself ‘what on earth is that?’ Well I’m sure you are not alone. And no its not working with intellectual property and the legal rights and obligations of copyrights. When I commenced my freelance...