Why is a copywriter an asset to your business?

Are you struggling to find time to write content for your website?

Do you need someone to write regular blogs or newsletters?

Finding time to market your business is hard these days. As small business owners, we are responsible for wearing all hats ourselves – marketing, financial, administrative and operational hats. Often, we focus on the day to day running of the business, leaving little time for anything else. Your business marketing gets little TLC. This is an area that really needs that love and care.  

If you don’t have the time to invest in your marketing, hire a copywriter to help you out.

Or maybe you have the time, but don’t have the writing skills, knowledge and experience to write your content. Easy fix – hire a copywriter.   

First of all let’s take a look at what copywriting is and what a copywriter does.

Copywriting is the art of writing content for advertising and promotional purposes.

Creating compelling content is a skill. The important thing to remember is to engage with your target audience. You want content that connects and effectively communicates with your potential customers. A copywriter researches and writes content for websites, blogs, case studies, newsletters, press releases, articles, email sequences, social media profiles, social media posts and white papers.  

Benefits of working with a copywriter

A copywriter is a master of words. They can understand and capture your target audience through the power of words. It’s the engaging and compelling content that stops a reader in their tracks and grabs their attention.

By outsourcing your copywriting, you can ensure your marketing gets the love and care it needs and deserves. A copywriter is a very beneficial asset to have in your business.

There are many benefits to working with a copywriter and here we discuss 5 of the key ones.   

1. Save time and reduce stress

Hiring a copywriter for your business can save you time, allowing you to focus on other important tasks in your business. Trying to juggle all responsibilities in your business is very stressful. Imagine having some extra hours in the day to breathe and enjoy life. Do yourself a favour and invest in a copywriter to take the load off your shoulders.

Writing effective copy takes time, effort and attention to detail. By outsourcing this to a copywriter, you can have your copy written by a professional who knows how to communicate your message effectively. At the same time you can relax a little knowing that your marketing is getting the TLC it needs.

2. Receive high quality and professional content

One of the biggest benefits of outsourcing your copywriting is that you get high-quality, professional copy that resonates with your target audience. Copy that connects with your readers, builds credibility and trust in your business, and ultimately increases customer engagement.

A copywriter knows the importance of maintaining a consistent tone of voice that is in alignment with your brand. All whilst crafting the content in a way that effectively speaks to your target market.

Hire a professional copywriter who has the expertise in researching, analysing your target audience and writing your content in a clear, concise and creative manner.  

3. Benefit from new ideas

A copywriter brings new ideas and a fresh perspective to your business. Ideas that you may not have thought about but would be great for your business marketing. These may be suggestions to help your business shine amongst your competitors.

Bringing new life into your marketing can have a positive effect on increasing customer engagement. As industries evolve and trends continuously change, your marketing strategy needs to keep up.

Use a fresh pair of eyes to create a marketing strategy that includes engaging and creative content that speaks to the people you want to have as customers. A copywriter can make your website content sparkle and write blog content that will appeal to your target audience.     

4. Work collaboratively

Having a conversation over a cup of coffee or a zoom chat can be a great way for your copywriter to get to know you, your business and what you want to achieve. From that chat, the copywriter comes up with creative ideas to bring to you for discussion. This collaborative approach means you get content that you are happy with and see beneficial to your business.

It’s important to be able to have input into your content by sharing your business knowledge and ideas with a copywriter. It’s your business after all.

Sounds good right? Have your new content sparkling without you struggling and stressing to find the time, energy and creativity to write your marketing content. 

5. Improve your search engine results

It’s one thing to have content on your website advertising your business and telling the outside world what you can offer them. It’s another thing having the right content so people can find your business in our growing digital world, where most people rely on the internet to do business. You want your business to be visible.

Many copywriters have knowledge of SEO (search engine optimisation) that can help you rank with search engines including Google. A copywriter has the tools to identify keywords and integrate these into the right places within your content to please the search engine algorithms. They know how to structure meta tags, meta descriptions and title tags. At this point you are saying “what do they all mean”? Work with a copywriter and let them take care of all that technical jargon.      

Over to you

Are you struggling to find time and feeling overwhelmed about your marketing content? If so, it’s time to invest in a copywriter. 

Do you need a small business copywriter in your life to help you keep up with your competitors and rank in search engines?

A copywriter really is an asset to your business.

If you would like a copywriter that has the time and expertise to write marketing content for your small business, it’s as easy as sending an email to crystal@crystallobbancreative.com.au to get started.